Transforming E-Commerce Accessibility for MeridianShop
How we helped MeridianShop achieve WCAG 2.2 AA compliance, reducing legal risk and increasing conversions by 23% across their digital storefront.
The Challenge
MeridianShop, a fast-growing online retailer with over 2 million monthly visitors, received a demand letter citing multiple WCAG 2.1 failures across their checkout flow and product pages.
Their development team had no prior accessibility experience. Screen readers could not navigate the product catalog, form errors were only communicated through color, and the entire checkout required a mouse.
With a legal deadline approaching, they needed a partner who could audit, prioritize, and remediate at speed without disrupting their holiday release schedule.
Our Solution
Comprehensive WCAG 2.2 AA Audit
We began with a full-scope audit covering 84 pages and 12 user flows, mapping every failure to WCAG 2.2 AA success criteria. Each issue was severity-ranked so the dev team could tackle critical blockers first.
Guided Remediation Sprints
Over six weeks, we embedded with the MeridianShop engineering team in two-week sprints. We provided fix-level guidance for every issue: annotated screenshots, code snippets, and screen reader recordings demonstrating expected behavior.
Assistive Technology Testing
Every fix was validated across NVDA, JAWS, and VoiceOver on Chrome, Firefox, and Safari. We tested keyboard-only flows end-to-end and verified focus management throughout the checkout funnel.
Results
Within eight weeks MeridianShop moved from 47 critical WCAG failures to full AA compliance across all audited pages.
Key Metrics
Checkout completion rate increased by 23% after keyboard and screen reader barriers were removed. Mobile conversion rate improved by 18% thanks to improved touch target sizing and focus indicators.
The legal team confirmed the remediation satisfied all demands. MeridianShop continues to partner with Uxaria on quarterly monitoring to maintain compliance as new features ship.